Case Studies
Lucy van Biljon, Lucidity Writing
When working with someone new, everyone likes the reassurance we’ll be a good fit. I’ve been very lucky to collaborate with people who share my passion for communicating with clarity and creativity.
If you also thrive on friendly honesty, high standards and humour, take a look at some examples of who I’ve worked alongside. Kind clients who’ll give you a flavour of what it’s like to team up with me at Lucidity for copywriting, proofreading or AI copy editing.
Copywriting
Helen Bartlett Family Photography
The immensely talented Helen Bartlett, who takes stunning black and white family photographs, comes to me when she needs words to meet the same high standards.
I’ve crafted the website copy to reflect her unique approach and style, and help out with content such as newsletters and blog posts to keep spreading the word.
“Lucy is a wordsmith of genius… I have been thrilled with the results.”
Helen Bartlett
Incredibble
My very first client back in 2017, I’ve been part of Helen Dibble’s team at copywriting agency Incredibble ever since. Helen works with ambitious B2B brands, offering strategic communications, facilitation and specialist workshops.
Our latest project together saw me write nine in-depth articles for a smartphone usage app, focused on issues including addiction and habits. A fascinating research
brief and super-satisfying to see their impact on app users.
I’m also Incredibble’s chief proofreader, casting my eye over ebooks, white papers, web copy and thought leadership articles.
“Lucy is your secret writing weapon and a treasured, intuitive member of the Incredibble team. She liaises with clients effortlessly and manages projects to perfection. Her reliability is exceeded only by her extraordinary writing talent."
Helen Dibble
Incredibble
Light Blue
Photography CRM platform Light Blue offers professional photographers dedicated software to efficiently manage and automate their business.
Working to their briefs, I write a monthly blog article for the Light Blue website on topics ranging from finding a consistent client base to how to reduce operating costs.
Each one shares expertise and insight to guide their customers through the ups and downs of running a photography business.
“The way Lucy writes is wonderful.”
Ian Martindale
Ashcroft Creative
The team at design agency Ashcroft Creative are highly skilled but without an in-house copywriter, they turned to me when revamping their own website.
Reflecting their experience and passion for close collaboration, I created the copy they needed to reach their ideal clients.
Proofreading/Editing
The Institute of Physics
I’ve been working as the IOP’s freelance proofreader since 2020, checking documents ranging from their quarterly magazine Classroom Physics to annual
reports and CPD materials.
As the professional body and learned society for physics in the UK and Ireland, their work is based around promoting worldwide co-operation in the sector and making physics accessible to all.
They need a pair of professional eyes from outside the organisation to make sure its reputation for excellence extends to all written material.
“Lucy has great attention to detail and her work enables us to ensure we’re delivering the best output possible.”
Jafar Taj
The Institute of Physics
“Lucy’s professional, friendly style and her ability to always meet deadlines makes her a real pleasure to work with.”
Centre For Cultural Value
Working alongside the marketing and communications team, I’ve copy edited academic research digests, including lengthy references, to ensure ultimate reader-
friendliness.
Based at the University of Leeds, the Centre is building a shared understanding of the differences that arts, culture, heritage and screen make to people’s lives and society.
I’ve also supported the team by writing news pieces for their website and proofreading articles for publication in industry magazines.
Jenny Elliott
Centre For Cultural Value
Northern Care Alliance NHS Foundation Trust
With 20,000 staff and four hospitals serving a million-strong population across Greater Manchester, Northern Care Alliance’s website needs to be many things to
many people.
I was brought in to proofread its content – written by multiple authors across dozens of pages – and ensure consistency of style and tone, as well as grammar and spelling accuracy. The project included writing a style guide to be used across the Trust.
Clarion Call Communications
As a specialist HR reward communications copywriter, Becky at Clarion Call’s insightful copy simplifies complex topics for a range of B2B clients.
Asked to offer a handy extra pair of eyes, I’ve proofread documents for Becky to catch anything her own sharp skills might have missed.
“I needed help proofreading some client copy and I immediately thought of Lucy. She's thorough, consistent and has eagle eyes that spot things I simply don't see. Easy to work with, Lucy always delivers on time. A sound investment for anyone wanting to perfect their copy.”
Becky Hewson-Haworth
